We reconstructed the RMI website from the ground up, creating a full-stack solution that streamlined their entire customer journey. Starting with the homepage, we let users know that golfers aren't the only people who need golf carts! We pulled in lifestyle images throughout the site to help customers envision themselves on their new wheels. Next, we improved the shopping experience by enhancing how RMI showcases pricing, financing options, and deliveries while adding a "schedule visit" flow powered by Cal.com integration to facilitate cart sales. We also revamped the rentals and service pages, which were core to RMI's business, by making custom page templates to highlight these services in a concise and engaging way. Beyond the front-end experience, we built a custom backend integration with ASAP Transport Solutions that automatically generates shipping estimates and facilitates quote requests through automated email workflows. To complete the solution, we developed a lightweight admin tool that gives RMI staff one-click cart inquiry management and streamlined shipping coordination once customers convert. We also consolidated the website forms under a single provider, improved the search functionality, and gave the blog a new look!